has the best corporate reputation

amazon-logo-icon-1106011449A lot of us shop for stuff on Amazon these days, and apparently we can feel really good about it. According to a new survey by the Reputation Institute, Amazon has been voted the company with the best corporate reputation. Not only does the company top the 2015 US RepTrak list for a second year in row, but its score has steadily improved over the last four years.

Coming in second on the list is Kellogg’s, which nabbed a four point increase from last year, helping it rise from 10th place.

Amazon and Kellogg’s were actually the only two companies on this year’s list that were on the list last year as well. All other eight positions are held by newcomers, including, LEGO, Fruit of the Loom and Panera Bread. Another positive sign – nine companies in this year’s Top Ten received scores in the 80s, considered excellent, while last year only Amazon ranked that high.

The top ten companies in the 2015 US RepTrak 100 are:
Fruit of the Loom
Campbell Soup Company
Levi Strauss & Co
Hershey Company
Panera Bread
Briggs & Stratton Corp

What other companies have you been impressed with? Do you remain loyal to any one company for any particular reason?